We believe in the power of the web.
Learning how to best leverage the web in a landscape that’s always evolving is serious work. Our modern web tools, services and platforms exist to help you create an impactful and beautiful online presence, and to help your program stand out and succeed.
Our web experiences are also rooted in university-wide goals set forth by Chancellor Cynthia Larive.
On this page
Why the web matters
Our websites play a big role in informing student decision making when they explore and select the best university for them.
Our websites also support our entire campus community in discovering and navigating university services and processes. In order to improve the effectiveness of our web landscape, we all need to take a programmatic approach.
Higher education website facts and figures
Our websites also matter because:
- They are often the first point of contact that students and others have with UCSC, and form a first impression.
- How we show up shapes important first impressions, drives ongoing engagement with UCSC.
- The web is the one place where we have almost total control of how we show up.
We harnessed the power of our websites to convey what’s so amazing about UCSC and advance our goals?
We delivered on the promise from end-to-end and top-to-bottom, ensuring our sites were easy to find, use, and navigate however you got there and wherever you travel across our sites?
Our staff had the know-how, tools, and support to be successful in leveraging the most effective platform we have?
How to get involved
Connect with community
The Web Users Group will be the main source for updates, news, training, and best practices.
How the Web Improvement Program is structured and the decision making process for accountability.
Feedback, comments, questions, suggestions, and feature requests are welcome and encouraged.
It’s a process, not a project
The web is always evolving. We should think of our web experiences in terms of ongoing improvement, not just a one time project. Our web experiences need to evolve as well.
In order to meet many of our goals, we should also think about the lifecycle of our web content and how it can best serve our users needs.