Ways to get assistance in building a strong content strategy for your website.
People have tasks to complete, and jobs to do.
Your content should help them complete the job they need to do. Content is why people visit your website. But how do you help them, so they find your content useful, usable, and findable?
That’s where content strategy comes in, and we have several ways at UCSC that you can get help with your strategy. Content strategy guides the creation, delivery, and governance of useful, usable, and findable content.
Website Redesign Toolkit
Designed to help you plan your website improvement. It’s split into several sections to help guide each step of your website design process. Explore the Website Redesign Toolkit.
Co-working opportunities for website owners and content creators to meet with Information Technology Services staff to answer questions on any questions related to building your websites. Explore open labs.
Explore our self-service guidance to help you build a sustainable, effective, and quality UCSC website. Guides Include common tasks like getting started, requesting a website, and writing for the web. Explore guides.
More content strategy resources
Content Strategy basics, Usability.gov
Information Architecture Basics: Usability.gov
The Difference Between IA and Navigation: Nielsen Norman Group
How people read online, Nielsen Norman Group
Videos and presentations
Content strategy for naysayers, Google Slides