Web theme design elements

Examples of visual elements available in the UCSC WordPress theme including guidance on how you might use them in laying out a page. 


Examples of content layout in WordPress

Web pages are built in the UCSC WordPress environment by using what WordPress calls a “Block Editor.”

Blocks

Blocks are the components used for adding content to the Block Editor. Blocks are things like: headings, paragraph text, lists, images, columns, and more.

Patterns

Patterns are pre-designed layouts that are made up of blocks.

Screenshot of the Blocks used in WordPress
Screenshot of the Chancellor's website

Get inspired

See how other UC Santa Cruz websites are using the elements on this page to draw inspiration.

Commonly used blocks

The components in WordPress that you’ll be using to create layouts on your pages

Headings and Paragraphs

Headings help communicate how the content on your page is organized.

Paragraphs are used for most of the body copy on your page.

Both have a default font and size to align with UC Santa Cruz brand and identity standards.

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Lists

Lists can organize your copy in numbers (ordered) or bulleted (unordered) lists.

  1. Ordered list item 1
  2. Ordered list item 2
  3. Ordered list item 3
  • Unordered list item 1
  • Unordered list item 2
  • Unordered list item 3

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Columns

The columns block allows you to insert text, media, and other types of content on your page, up to six columns.

You can choose several column width size variations to start with: 100, 50/50, 30/70, 70/30, 33/33/33, 25/50/25.

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One column layout

A one column layout can be used to call out and prioritize a specific idea on your page. It can show priority in being the only content you want to highlight.

Two column layout

A two column layout splits the priority of two ideas on your page. You can choose to split the columns 50/50, 30/70 or 70/30.

In mobile, the columns will stack on top of each other, with the columns presented left to right. 

Two column layout

A two column layout splits the priority of two ideas on your page. You can choose to split the columns 50/50, 30/70 or 70/30.

In mobile, the columns will stack on top of each other, with the columns presented left to right. 

Three column layout

A three column layout splits the priority of three ideas on your page.  You can choose to split columns 33/33/33, or 25/50/25.

In mobile, the columns will stack on top of each other, with the columns presented left to right. 

Three column layout

A three column layout splits the priority of three ideas on your page. You can choose to split columns 33/33/33, or 25/50/25.

In mobile, the columns will stack on top of each other, with the columns presented left to right. 

Three column layout

A three column layout splits the priority of three ideas on your page. You can choose to split columns 33/33/33, or 25/50/25.

In mobile, the columns will stack on top of each other, with the columns presented left to right. 

Column example: Two column layout, with left image, text, and call to action

A biker on a bikepath at UCSC

This layout splits the columns 33% – 66%, allowing you flexibility and control over how your image is placed alongside the text. 

In mobile, the stacking order would be: heading, image, text, call to action link.

Call to action link

Column example: A three column layout, using the (bulleted) list block, with a headline

When there are several content ideas to present at an equal priority, group common ideas together with a clear headline. This can be completed in a one, two, or three column layout to show association. Try to keep lists short to reduce the volume of content users have to interact with.

Types of cheeses

  • Mozzarella
  • Havarti
  • Limburger

Types of breezes

  • Moderate
  • Light
  • Gusts

Types of sneezes

  • Explosive
  • Loud
  • Quiet

Buttons

Buttons help your users take action on your page. They can be created in a variety of sizes with colors aligned with the UC Santa Cruz brand and identity standards.

Related icons

Icons

Icons are visual cues that help communicate an idea. They can call out an idea, or break up text on a page. When you use icons make sure you base them on metaphors that people understand, or introduce them together with more descriptive text.

Examples

Right arrow

Calendar

Pencil/Edit

Laptop

News

Example 1: There are a couple options in how to display news. This is a RSS feed sourced from UCSC News Center, built using the RSS feed block in a one column layout in WordPress. Images are not currently supported with the RSS feed.

  • Earth’s newest observatory will open to the public on June 20, 2024, coinciding with the summer solstice, thanks in large part to a UC Santa Cruz student from Kosovo who discovered her love of astronomy as a child amidst the chaos of the country’s brutal war for independence over 20 years ago.
  • As the only full-time staff member at UC Santa Cruz's Fort Ord Natural Reserve, Director Joe Miller doesn't need to create more work for himself. And yet, he's managed to do just that by successfully partnering with a nearby charter high school that brings students onto the 610-acre property to teach students about local natural history […]
  • Survival Piece #5: Portable Orchard conceived and designed in 1972 by leading pioneers of the eco-art movement and UC Santa Cruz emeriti professors Helen Mayer Harrison (1927–2018) and Newton Harrison (1932–2022) will be exhibited at the Whitney Museum of American Art in New York starting on June 29, 2024.

Example 2: This is news sourced from posts that are created on your website, using the Latest Posts block. There are a variety of options on how to display posts, and images are supported.

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RSS

Latest posts

Events

Displayed in a one column block, using the Custom HTML block, this is one of several events calendar display options sourced from the UCSC Events Calendar using the Events Calendar widget builder.

Related icon

Media and text

The Media & Text block allows you to place an image or video side-by-side with text

Example 1: Media and text, set to full width

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Students at graduation.

Commencement at UC Santa Cruz

Your voices will change the world.  

Commencement is different from graduation. Commencement is the celebration that graduation has, or will soon occur. Graduation is the official acknowledgment that a student’s course of study is complete and, with that, a degree conferred.  

Example 2: Media with text, set to a fixed width and centered

Students at graduation.

Commencement at UC Santa Cruz

Your voices will change the world.  

Commencement is different from graduation. Commencement is the celebration that graduation has, or will soon occur. Graduation is the official acknowledgment that a student’s course of study is complete and, with that, a degree conferred. 

Example 3: Media with text,

An outdoor art installation featuring an artist creating giant bubbles

Culture at UC Santa Cruz

Similar to the visuals provided in the two column layout with image, the Media and Text block gives you even more control over how your image is placed alongside the text. 

Initially using a 50% – 50% column split, this block allows you to easily change the column widths.

Video embed in a 1,2,3 column layout

For displaying video content on your web pages.

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Patterns

Patterns are collections of individual blocks that are pre-styled to give you an easy layout option.

They are located next to the blocks in your WordPress page editor.

Patterns in WordPress

Banners

Banners are often used to show your most important idea on the page. Banners are sometimes called hero (or hero images) or billboards.

Banners are unique designs built using the Cover Block. Similar to a column, the Cover Block allows you to create a large image with a text overlay. If you use the text overlay, choose an image where the text won’t cover people’s faces, or hide the meaning of the image.

Find these patterns

Select: Patterns
Then select: Banner


Grid

Grids are ways to present content out according to preset layouts that also respond to different screen sizes.

Find these patterns

Select: Patterns
Then select: Grid

Grid: 2-Column Grid

a woman carrying plants in a field

Individual call out

First column heading

A two column layout splits the priority of two ideas on your page.  Leading with an image can break up long text, and provide context to the heading and descriptive text associated with the image 

In mobile, the columns will stack on top of each other, with the columns presented left to right.

An outdoor art installation featuring an artist creating giant bubbles

Individual call out

Second column heading

A two column layout splits the priority of two ideas on your page.  Leading with an image can break up long text, and provide context to the heading and descriptive text associated with the image 

In mobile, the columns will stack on top of each other, with the columns presented left to right.

Grid: 3-Column Grid

student in front of a mural

Individual call out

First column heading

A three column layout splits the priority of three ideas on your page.  Leading with an image can break up long text, and provide context to the heading and descriptive text associated with the image 

In mobile, the columns will stack on top of each other, with the columns presented left to right.

student in front of a mural

Individual call out

Second column heading

A three column layout splits the priority of three ideas on your page.  Leading with an image can break up long text, and provide context to the heading and descriptive text associated with the image 

In mobile, the columns will stack on top of each other, with the columns presented left to right.

student in front of a mural

Individual call out

Third column heading

A three column layout splits the priority of three ideas on your page.  Leading with an image can break up long text, and provide context to the heading and descriptive text associated with the image 

In mobile, the columns will stack on top of each other, with the columns presented left to right.

Grid: 3-Column Grid with background

Use the 3-column grid with background to feature content with a background visual.

Our voices

We are bold, innovative, and diverse change makers that are purpose driven and persistent.

Our voices will define the century.

Will define

We lead at the intersection of innovation and justice, seeking solutions and give voice to the challenges of our time – leading to transformative change.

The century

Where social and environmental justice are taught and lived. Where academic rigor and experimentation offer the adventure of a lifetime.

UC Santa Cruz is a complex and diverse place.
Rooted in this complexity are some foundational attributes that make us distinctive.

Grid: Statistics

Used the Statistics Pattern to associate an image with an overlay that quickly calls out facts.

Lab equipment at a UCSC Lab

123

Numerical fact 1

456

Numerical fact 2

78910

Numerical fact 3

11%

Percentage call out

12px

Metric call out example

13lbs

Metric call out example

Grid: 3- column with dividers

First column heading

A three column layout splits the priority of three ideas on your page.

In mobile, the columns will stack on top of each other, with the columns presented left to right.

Second column heading

A three column layout splits the priority of three ideas on your page.

In mobile, the columns will stack on top of each other, with the columns presented left to right.

Third column heading

A three column layout splits the priority of three ideas on your page.

In mobile, the columns will stack on top of each other, with the columns presented left to right.


Media

Media patterns associate text with a larger image or video to call out key information on your web page.

Find these patterns

Select: Patterns
Then select: Media

Media: Image with text, and heading

Use for specific information that you want to highlight on your website including an image in context to the content.

Creating real change

Students at UC Santa Cruz learn from incredible faculty, develop new skills through hands-on research opportunities, and have a track record of making an impact. What kind of a pathbreaker, innovator, or changemaker will you become?

A tree in a field

Media: Featured video, with heading, text, and call to action

Use for specific information that you want to highlight on your website, that could include video.

Creating real change

Students at UC Santa Cruz learn from incredible faculty, develop new skills through hands-on research opportunities, and have a track record of making an impact. What kind of a pathbreaker, innovator, or changemaker will you become?


Page layouts

Combinations of blocks to provide a fuller page layout.

Find these patterns

Select: Patterns
Then select: Page layouts

Secondary or on-page navigation

When you need to create another layer of navigation for a section of pages within a larger website.


Posts

Post patterns are an automated way of displaying multiple posts. News feeds are a common use case.

Find these patterns

Select: Patterns
Then select: Posts

Posts: display example, using the query loop block

Content in your query loop can be displayed in a variety of ways to get a desired look and feel.

  • Innovation & Business Engagement Hub

    Innovation & Business Engagement Hub

    The Innovation & Business Engagement Hub is your bridge to the vast resources, diverse talent, and bold innovations at UC Santa Cruz.

  • Center for Coastal Climate Resilience

    Center for Coastal Climate Resilience

    Building coastal resilience by engaging partners, fostering leaders, and addressing the challenges from climate change with strategic focus in 6 key areas

  • Office of the Chancellor

    Office of the Chancellor

    As the 11th chancellor of the University of California at Santa Cruz, Cynthia Larive leads an institution known worldwide for its high-impact research, for seeking interdisciplinary solutions to the world’s greatest challenges, and for its commitment to social and environmental justice. 

  • Access to your website analytics

    Access to your website analytics

    Google Analytics messaged users on April 2, 2024 noting that Universal Analytics will cease to function on July 1, 2024. There is no action you’ll need to take if you currently use the centralized Google Analytics account set up for UC Santa Cruz websites.

  • Alliance of Hispanic Serving Institutions Virtual Summit

    Alliance of Hispanic Serving Institutions Virtual Summit

    The Alliance of Hispanic Serving Research Universities is a voluntary association of universities both categorized as R1 (very high research activity) by the Carnegie Classification of Institutions of Higher Education and designated as a Hispanic Serving Institution by the U.S. Department of Education.

  • Baskin Engineering Toolkit

    Baskin Engineering Toolkit

    An intranet providing support to Baskin Engineering with content on; administrative services, careers, Baskin Engineering specific branding elements, and staff.

Post patterns are an automated way of displaying multiple posts. News feeds are a common use case.


Text layout

Combinations of blocks to provide a fuller page layout.

Find these patterns

Select: Patterns
Then select: Text layouts

Text: Media with Text, Featured

Text: columns with a background image

Disciplines

The UCSC student experience fuses high-level academics with passionate engagement in the world. Here, you learn by doing, and we are routinely ranked among top universities for research excellence and impact. 

Text: Map + Contact

Address

1156 High Street
Santa Cruz, CA 95064

Additional Info
A global research university, UC Santa Cruz is part of the world’s most celebrated system of public higher education, and stands among the leading institutions of higher learning.

Contact

Contact Info: sammy@ucsc.edu

Text: Callout

Leading at the intersection of innovation and social justice.

Text: Centered call to action

Discover our research

A global research university with an uncommon emphasis on undergraduate research and education, UC Santa Cruz is part of the world’s most celebrated system of public higher education, and stands among the most renowned institutions of higher learning.

Text: Interstitial heading

Discover our research

UC Santa Cruz is part of the world’s most celebrated system of public higher education

Text: Text layout with Call to Action

Lab equipment at a UCSC Lab

UC Santa Cruz

Discover our research

A global research university with an uncommon emphasis on undergraduate research and education, UC Santa Cruz is part of the world’s most celebrated system of public higher education, and stands among the most renowned institutions of higher learning.

Text: Text layout with background color and Call to Action

Lab equipment at a UCSC Lab

UC Santa Cruz

Discover our research

A global research university with an uncommon emphasis on undergraduate research and education, UC Santa Cruz is part of the world’s most celebrated system of public higher education, and stands among the most renowned institutions of higher learning.

Last modified: Jun 10, 2024